The Vanguard Advantage: A $1 Trillion ETF Rises, But What's Behind the Fee Gap? The Vanguard S&P 500 ETF (VOO) is poised to become the first exchange traded fund (ETF) to surpass $1 trillion in assets.
This milestone has significant implications for investors who hold the rival SPDR S&P 500 ETF Trust (SPY), which has failed to reach this threshold despite three decades of dominance.
At first glance, VOO's success may seem like a case of Vanguard's superior marketing or investor preference.