Virtual Production Has Arrived at Television City The latest arrival at Television City, Orbital Studios' virtual production and research lab, has been met with both enthusiasm and skepticism.
Some hail it as a game changer, while others view it as a desperate attempt to cling to relevance in an industry grappling with its own existential crisis.
Virtual production technology combines CGI, LED screens, and augmented reality to create immersive backdrops on physical sets.