The Gaming Industry's New Power Play: A Saudi Led Group Buys EA for $55bn Electronic Arts (EA), one of the world's largest gaming companies, has been acquired by a Saudi led group for $55 billion.
This deal marks a significant shift in the video game landscape and raises questions about the future of the industry, its creative freedom, and national security.
The buyer is Saudi Arabia's Public Investment Fund (PIF), which has been on a buying spree in recent years, snapping up Hollywood studios and sports teams.