Marlboro Maker Accused of 'Exploiting' Young People with New Global Ad Campaign The global advertising campaign launched by Philip Morris International (PMI) for its flagship brand, Marlboro, has reignited a heated debate over the tobacco giant's intentions and tactics.
Critics accuse PMI of duplicitous behavior through its "I AM Marlboro" campaign, which targets young people with billboards, TV ads, and online content.
On the surface, the campaign appears to rebrand PMI as a company committed to moving beyond cigarettes. However, experts point out that this narrative is at odds with reality.