The Unlikely Business Model of Mark Cuban: A Study in Balance Mark Cuban's business career is often cited as a prime example of American entrepreneurial success.
But beneath the surface lies a nuanced story of calculated risk taking, caution, and a commitment to fair compensation for employees that has yielded astonishing results.
Cuban's approach to building companies like Broadcast. com into lucrative assets rests on a straightforward principle: rewarding those who have helped drive the company's growth. When he sold Broadcast.