The Fantastical Future of Romance: Bookshops, BookTok, and a New Era for Genre Fiction Romance novels have experienced a resurgence in popularity in recent years, thanks in part to social media platforms like TikTok.
On these platforms, users gather to discuss their favorite "ship" pairings and swoon over alpha males.
However, the rise of romantasy – a subgenre that combines elements of romance and fantasy – has been particularly notable. The success of authors such as Sarah J. Maas and Leigh Bardugo is indicative of this trend.