The Avocado Oil Illusion: Separating Fact from Fiction in a Multibillion Dollar Industry The rise of avocado oil as a health food staple has been meteoric.
Its supposed versatility, nutritional benefits, and subtle flavor profile have driven the market for avocado oil products to explosive growth in recent years.
However, beneath this trend lies a complex web of factors contributing to the proliferation of mislabeled or adulterated products.