How France Hits Unsolicited Telemarketers with $87,000 Fine per Call France has taken a significant step towards protecting its citizens from unsolicited telemarketing calls by imposing hefty fines on businesses that flout new opt in rules.
As of Tuesday, companies in France must obtain explicit consent before contacting consumers with marketing pitches.
The law's backers claim it will shield vulnerable people from fraudulent practices and give individuals greater control over their personal data.