The Mummy's Marketing Misstep: When Horror Meets Sensitivity The Advertising Standards Authority (ASA) has banned film posters for the new Lee Cronin movie, The Mummy, from public display in the UK due to their depiction of a dead child.
This decision raises questions about where to draw the line between artistic freedom and sensitivity towards vulnerable audiences.
The ASA received complaints about the promotional campaign in London tube stations, with many viewers expressing distress at the realistic portrayal of a mummified female character.