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Fashion Brands Take Control of Resale Market

The Resale Revolution: Fashion's Biggest Brands Take Control The global secondhand apparel market is projected to reach $393 billion by 2030, growing twice as fast as the broader apparel market.

This surge in demand is not surprising, given consumers' increasing interest in sustainable and affordable fashion options. As a result, some of fashion's biggest brands are launching their own resale platforms.

For years, eBay, Depop, Poshmark, and The RealReal have generated billions in sales of these brands' products without them ever touching a penny.

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