Byron Allen's Bargain Bin Bonanza: What This Means for Media Mergers and the Future of TV Byron Allen's latest acquisition, BuzzFeed, marks a significant milestone in his efforts to build a media empire.
The 65 year old mogul has made no secret of his ambition to transform his Allen Media Group into a powerhouse player in television and digital media.
At first glance, buying a struggling company like BuzzFeed for $20 million seems counterintuitive. However, scratch beneath the surface, and it becomes clear that Allen is playing the long game.